Does Audience Location Matter?
I recently read through our website with a customer from the US, and he pointed out a few phrases that sounded unusual to him. That made me think more carefully about who our main readers are. I started researching professional copywriting services in USA because most of our visitors are American. I care more about natural wording than where someone physically lives, though. When choosing a copywriter, how important is experience with a specific country or audience compared with general writing skill?
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